COMMUNICARE PR
As part of my university studies, I was tasked with running a public relations campaign for not-for-profit organisation Communicare. Communicare runs friendship centres across Auckland for the elderly and those in need. The campaign was a success as all KPI's were met and the client was very happy with the campaign.
BRIEF
To increase awareness of communicare to potential student volunteers and the elderly community and get more people to sign up to be a volunteer.
KPI'S
Have five to ten people between the age of 16-30 signing up to volunteer
Increase the number of ‘likes’ on the Communicare Facebook page from 16-30 year-olds by 60%
Have an article published about volunteering for Communicare in a student magazine
RESULTS
66% increase in Facebook page likes
Characters of Communicare Campaign highlighting members increased engagement over 60%
Held volunteer drive and got 15 sign ups
Community support and donations from Gull and Pak N Sav
Article approved by the editor for Debate magazine (edition was cut due to a change in leadership)
